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A party in an independent cafe

A party in an independent cafe

In these small circles centered around cafes, they attract us not only for delicious coffee and desserts, but also for the quiet space with petty bourgeoisie atmosphere and the ease with which strangers get together. How pleasant it is to avoid the crackling sound of firecrackers, push off the staggered planning of the wine bureau, escape the nagging of elders to get married, and talk to people about the joys and sorrows of the year in the cafe.

2014-07-26
How to make hand Coffee how to make hand Coffee

How to make hand Coffee how to make hand Coffee

When steaming, the range is limited to the size of a fifty-cent coin, mainly because the powder layer in the middle is the thickest, so it is necessary to ensure that the particles can eat hot water evenly, and the next amount of water should not be too much. because at this time, it is necessary to maintain the area of adding water in the original steaming range, and also inject the water column from the middle, slowly.

2023-06-15
Hand coffee hand brewing technology boutique coffee

Hand coffee hand brewing technology boutique coffee

When steaming, the range is limited to the size of a fifty-cent coin, mainly because the powder layer in the middle is the thickest, so it is necessary to ensure that the particles can eat hot water evenly, and the next amount of water should not be too much. because at this time, it is more necessary to maintain the area of adding water in the original steaming range, and also to inject the water column from the middle and slowly around it. During this period, you can see a pile of bubbles popping up.

2016-06-03
Starbucks is different from other coffee brands

Starbucks is different from other coffee brands

There are countless coffee shops and only one Starbucks. If you experience it carefully, you will find that it is not quite the same as other coffee shops on the market, and can be called an atypical successful representative of the industry. Crowd positioning: say one set and do another Starbucks circle the consumer group to the white-collar group. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. There are quite a few white-collar workers in the city.

2015-08-06
Pacific Coffee: the struggle against the third Runner-up of Starbucks and COSTA's local giants

Pacific Coffee: the struggle against the third Runner-up of Starbucks and COSTA's local giants

Pacific Coffee, a slightly artistic and serious Hong Kong cafe, has opened 164 stores (307 worldwide) since it entered the mainland in 2011, making it the only local coffee brand that can compete with Starbucks from the United States and COSTA from the United Kingdom. Compared with Starbucks and COSTA, Pacific Coffee has a more commercial and struggling position. 1992

2014-04-27
Reveal the other side of Starbucks: only push brands but not sell coffee

Reveal the other side of Starbucks: only push brands but not sell coffee

Starbucks targets consumers in white-collar groups. Note that in the positioning of Starbucks in China, white-collar workers are a state, not an identity. A considerable number of urban white-collar workers are literary youth and heavy consumers of coffee shops, but Starbucks will never place its position on the status of literary and artistic youth, even though they have a good chance of being the same person. Why

2015-09-07
Black apron Coffee Master's

Black apron Coffee Master's "Coffee Dream"

Starbucks Guangzhou Sand Noodle Store has been unveiled as Starbucks' first coffee master store in southern China for a year, and its fresh and pleasant environment and spacious and comfortable space have attracted many customers to experience it. At Starbucks Sand Noodle Shop, customers can stay in the courtyard, taste strong coffee with mottled tree shadows and Qinren breeze, or relax and chat with friends or relatives on the promenade or by the fireplace.

2014-10-25
The third in the History of European Culture on the Coffee Table the first coffee shop in Paris

The third in the History of European Culture on the Coffee Table the first coffee shop in Paris

After 350 years of drinking a cup of coffee-the first coffee shop in Paris, which was once a bathroom, Procope is the oldest coffee shop in Paris, but its founder is not French, but Mr. Francesco Procopio Dei Coltelli from Palermo, Sicily, Italy, named after its owner. However, the original P

2015-01-22
Boutique coffee beans: the origin of the third wave of boutique coffee to understand the history of coffee

Boutique coffee beans: the origin of the third wave of boutique coffee to understand the history of coffee

If you love coffee and have always been keen on adding milk and sugar, or only pursuing the sweet coffee of caramel macchiato, or fancy coffee with cream and chocolate sauce. Then you may soon be OUT! Because at present, a new wave of coffee has hit, and the dark tide is surging in the land of China, it is the third wave of coffee revolution boutique coffee. Coffee, it's like flowing.

2015-12-02
What's a cup of Internet coffee mixed with a social delivery service? Future Development trend of Coffee

What's a cup of Internet coffee mixed with a social delivery service? Future Development trend of Coffee

What can a cup of coffee look like, coupled with Internet scenes and social networking? When people have not yet found that coffee shops can be used as occasions for making friends and chatting, boutique coffee was once just a refreshing drink. It was not until Leo Denberg, an American professor of urban sociology, proposed a third space for people to get together and chat in addition to family and workplace that the social value of coffee shops was distributed.

2016-01-13
Nilu Coffee surpasses Starbucks

Nilu Coffee surpasses Starbucks

Although Starbucks is sweeping the world, a small company, which competes with it in the UK, has not been defeated, but has stood out. The return on assets has surpassed Starbucks for four years in a row, the store has expanded at an average annual rate of 38%, and its share price has risen 15 times in three years. The reason is that it implements the essence of the industry excavated by Starbucks: experiential consumption. It turns out that if a small company has a thorough grasp of the industry,

2014-04-27
Is there an opportunity to transform the retail industry in the cafe scene in third-and fourth-tier cities?

Is there an opportunity to transform the retail industry in the cafe scene in third-and fourth-tier cities?

As the third space in people's life besides living and working, the value of cafes has long exceeded people's initial imagination. Under this background, a variety of characteristic cafes focusing on market segments have also begun to rise. Garage Coffee, 3W and mergers and acquisitions focus on Internet startups, and both Armani and Gucci have their own branded cafes. Just imagine.

2016-06-16
Coffee shop sinks to third-and fourth-tier cities, does the sinking scene have a chance to transform the retail industry?

Coffee shop sinks to third-and fourth-tier cities, does the sinking scene have a chance to transform the retail industry?

As the third space in people's life besides living and working, the value of cafes has long exceeded people's initial imagination. Under this background, a variety of characteristic cafes focusing on market segments have also begun to rise. Garage Coffee, 3W and mergers and acquisitions focus on Internet startups, and both Armani and Gucci have their own branded cafes. Just imagine.

2016-07-14
If you sink to a third-and fourth-tier city, does the coffee shop scene have a chance to transform the retail industry?

If you sink to a third-and fourth-tier city, does the coffee shop scene have a chance to transform the retail industry?

As the third space in people's life besides living and working, the value of cafes has long exceeded people's initial imagination. Under this background, a variety of characteristic cafes focusing on market segments have also begun to rise. Garage Coffee, 3W and mergers and acquisitions focus on Internet startups, and both Armani and Gucci have their own branded cafes. Just imagine.

2015-10-29
Is the coffee shop a good business?

Is the coffee shop a good business?

Many people only know about startup cafes after the prime minister goes to 3W Cafe to talk to entrepreneurs. In fact, the rise of domestic entrepreneurship cafe business began in 2009, from Hangzhou, Beijing, Shanghai, Shenzhen to 2013 has spread to Wuhan, Nanjing, Changsha, Jinan, Zhengzhou and other provincial capital cities. Especially Beijing Zhongguancun Chuangye Street, but also the whole country

2015-09-09
Coffee shop decoration small mini coffee shop decoration specialty coffee shop decoration

Coffee shop decoration small mini coffee shop decoration specialty coffee shop decoration

Small mini coffee shop decoration model one: popular fashion coffee shop, will popularize fashion in the end in the first-class city, Starbucks figure is the most familiar. However, high rents and high-risk characteristics have deterred many investors. In fact, in second-and third-tier cities, coffee shops have a broader space for development. As a result, many investors will

2016-03-18
Classical music with delicious coffee Starbucks to create art space

Classical music with delicious coffee Starbucks to create art space

For three consecutive months starting from this month, Shanghai Unification Starbucks Coffee Co., Ltd. will hold two classical music salons a month in the Starbucks people's Square, together with Shanghai Yayi Culture Communication Co., Ltd., to provide professional auditory feasts for fans who love classical music, feel the collision between coffee and culture, and enjoy elegant and leisure artistic style. Starbucks people's Square is located in the old Shanghai style.

2014-10-25
Coffee

Coffee "Love transfer" Starbucks makes warm Monday

On July 7, Starbucks launched a love delivery campaign in South China. According to reports, on the day of the event, Starbucks gave coffee to the first guest who entered the store, and invited him to participate in the love transfer activity to buy coffee for the next customer. Everyone connects each other through cups of coffee, and Starbucks stores have become the third space full of warmth. The reporter learned that on July 7, the day of the transmission of love

2014-08-22
Cafes of Guangzhou Man Coffee chain

Cafes of Guangzhou Man Coffee chain

Diffuse coffee netizen Lake Water: the diffuse coffee environment from South Korea is the most commendable, with a reductionist design style, Turkish lighting, retro tables and chairs, and hierarchical space, which makes people very comfortable as soon as they come in. This coffee shop in Hebei is the first shop in Guangzhou, it is convenient to order food on the first floor, the second floor is suitable for best friend chat, and the third floor is smoking floor, with an outdoor platform. Comfort is also reflected in different styles here.

2016-05-03
How to invest successfully to join a coffee shop management knowledge

How to invest successfully to join a coffee shop management knowledge

With the popularity of "win in China", entrepreneurship has become the dream of hundreds of millions of people, and for most people, entrepreneurship seems to be far away from us. For most people who are uneducated and unskilled, entrepreneurship has become an annoyance for many entrepreneurs. With the popularity of "win in China", entrepreneurship has become the dream of hundreds of millions of people, but for most people, entrepreneurship seems to be far away from us.

2015-08-14
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